Are you working with incompetent people?

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For our business, one-time clients are not good investments. Many small businesses get trapped in the cycle of working with one-time customers, which forces them to live the life of a gypsy… constantly moving from one client to another.

So much energy goes into acquiring the knowledge about a customer, and building the relationship. It is the same level of energy for one-time client or a repeat client. But with a one-time client, you don’t have additional business when the project is over.

Is the prospect’s requirement aligned with your core competency?
Like so many companies, we’ve discovered business opportunities that look great on the surface, but once you start digging, you realize there are many other companies that can perform the work better than you can.

I don’t believe that a company can be all things nepal telegram data to all customers. By sticking with your core competencies, small businesses have an opportunity to build a reputation of dependability and expertise in areas in which they really shine.

Is the client in an industry you currently support, or want to support?
Sometimes great work comes along that is right in your sweet spot and in the industries you serve. And sometimes work comes along that you are able to do, but it is in an industry that you know nothing about. At this point, businesses need to determine whether they want to invest the money and resources required to branch out into that industry.

Re-evaluating Existing Clients
Some client relationships are meant to last forever, and some are not. As the business owner, it is important to be aware of any customer that could potentially jeopardize your organization or credibility.

I am not suggesting that small businesses don’t honor their agreements to deliver. However, once a project is completed, the company needs to closely evaluate whether the client is a fit for the company moving forward.

Does the client disrespect or abuse your employees?
We have had many cases over the years in which my employees have been subjected to abusive behavior. Even under stressful deadlines, this isn’t acceptable. Nothing damages employee morale faster than abusive behavior.