End-to-end web analytics in B2B and dealer networks

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End-to-end web analytics in B2B and dealer networks
Completo Editorial
Completo Editorial
October 22, 2015
Content
How to increase advertising effectiveness?
Problem 1: Web analytics is not just measuring the sales funnel on a website!
Problem 2. You can’t measure advertising effectiveness only by ROI!
Problem 3. You can’t focus on a one-time initial sale!
Problem 4. Web analytics is needed before sales!
What does the scheme of work on the Internet look like slovenia consumer email list for companies with a dealer network?
A bundle of IP telephony, CRM systems and call tracking
In conclusion…
Today, the task of increasing sales via the Internet in dealer/branch networks is poorly developed in Russia. However, the marketing group "Completo" in its business portfolio has the only projects in Russia for the full-fledged construction of Internet marketing in large dealer networks (from 150 to 500 dealers). Such cases include a full complex of all Internet marketing tools, telephony, implementation of a CRM system in end-to-end web analytics to control sales at dealers.

In this article, we will touch upon only part of this complex, namely, measuring the effectiveness of online sales, when these very sales are made not directly by you, but by a network of your dealers/branches.

It should be said that in modern Russia Google Analytics counters are installed on only 20% of sites (although Google Analytics is not the best web analytics system and is not adapted to work with dealer networks), goals and events are used by very few, not to mention data downloading, analysis and integration with telephony and CRM systems.

As part of the web analytics topic, we will share real cases that we have implemented in practice.