Web Analytics 2016: What's Next?

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Increasing website conversion through an internal promotion system
Speaker:
Mikhail Fedorov
, Completo company

It is no secret that our company is also invited to such large conferences on web analytics as iMetrics. This time our technical director spoke with a case about a promotion system developed specifically for one of our clients. You can read more about the system, its advantages and functionality here .


Case: Increasing website conversion through internal promotion system from Completo



Summarizing all of the above, we can draw the following conclusions:

Analytics is becoming more complex every year. With singapore consumer email list web analytics services becoming more sophisticated, we can get more and more data about user behavior, which means we can get deeper into the reasons for goal achievement or failure.
The appeal to users is becoming more personalized. The audience is now segmented, "cut" into cohorts, their features are highlighted, personal recommendations are formed, content and interfaces are morphed for a specific segment, which means we can target target clients more accurately.
It has become possible to create a single user profile to record all touchpoints - online, offline, telephony and cross-device. This will help create a complete picture of the customer's journey.
Machine learning and BigData are no longer the exclusive domain of large technology companies and are becoming increasingly widespread.
Mobile in all its manifestations still remains a trend and develops year after year.
Business Intelligence systems are gradually being introduced into business development processes. Its methods, which help convert raw information into meaningful information, will help find solutions that are accessible to small and medium-sized businesses.