This allowed the online store to better focus on its product and provide the customer with better service

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As you can see, in the first period vk.com was inferior to facebook.com in terms of average value .

We recommended a number of measures and the second period showed excellent growth of the whole range of indicators for vk.com . Vk.com has far outstripped Facebook. Although it is worth noting that the Facebook source itself currently needs optimization. Since we see a decrease in its indicators.

Let's go back to the first graph. In it, the columns of the chart are marked with a spectrum of colors that symbolize different bounce rates.

Our attention was drawn to the e-mail newsletter service. Obviously, e-mail often has a better bounce rate, but in this case it was extremely low.

Thus, the e-mail distribution channel did not justify itself, since with the increase in the number of letters sent, the quality of traffic decreased.

During the period under review from 14.03.13 to 23.04.13, the bounce rate was 13.64%. During 24.03.13 to 17.07.13, it decreased to 11.88%.

However, the transaction rate dropped from 1.52% to 0.66% with a 4.6-fold increase in incoming traffic. Thus, the following picture emerged.


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We held a briefing on differentiated segmentation russia consumer email list of the product market for the target audience in order to systematize information about the product offer and the product matrix of the client. After analyzing advertising costs, product marginality, profit and sales volume, it became absolutely clear that half of the product range should be withdrawn from circulation, since it brings nothing except for courier costs.
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In addition to setting up KPI analytics, integration with popular contextual advertising systems was performed and an e-commerce system was implemented.

After collecting statistics and analyzing the results obtained, it was possible to exclude ineffective areas and identify the main niche for work.

As it turned out, the company's target audience is very active in social networks and with minimal costs for advertising and content marketing brings the company more traffic and happily shares their purchases with friends. Additionally, it was possible to involve the audience in the game by adjusting the content policy of the site (what are the fashionable looks worth) and introducing e-mail marketing to retain a loyal audience.