There are two types of advertising accounts, which differ in the way they pay for advertising on Facebook. Depending on how and when the advertising budget is written off, there are:
Advertising account with manual payments.
Here, the advertising campaign is launched ameriplan email leads immediately after the balance is replenished. After the funds are completely written off, the display of advertisements will stop. The prepaid payment system is used by most large companies providing advertising services (Yandex, Google, VKontakte, etc.).
For example, the advertising campaign budget is 1000 rubles. You put the required amount on the account balance and start advertising. The ad display will automatically stop as soon as all the money from the balance is spent.
Advertising account with automatic payments.
Unlike the prepaid system, the publication promotion is carried out on credit using the postpaid system of settlements. You can place an advertisement on Facebook without first replenishing your balance. After a certain time, the funds spent will be written off from your card or PayPal account.
For example, you linked your bank card to your Facebook account and launched an ad. On the first day, 300 rubles were spent. On the second day, when about 200 rubles are spent, 500 rubles will be debited from your account at once.
To choose one of the account types, you need to understand how accessible both of them are to you.
Postpaid accounts can be used anywhere in the world, while the creation of accounts with manual payments is limited. The prepaid system is available only in 25 countries, including Russia. But for the CIS countries, it is impossible to choose this type of account.
The advantages of an account with manual payments include budget control. Facebook simply will not be able to spend an amount greater than the balance. At the same time, the need to constantly replenish the account can be considered a disadvantage of the prepaid system.
In addition, if the account is blocked, you will not be able to withdraw money from the balance. This also applies to cases where you change your mind about placing ads on Facebook - all the money will remain on the site.
Automatic payment is more convenient and safe. You do not need to constantly add money to your account, as funds are debited automatically. In case of blocking, the money remains on the card, but when creating an advertisement, you need to be extremely careful, otherwise you risk going into the minus, spending more than you originally planned.
The postpaid account is available for all countries. And if you are advertising from your account that supports automatic payments, it is no longer possible to switch it to manual mode.
After weighing all the pros and cons, choose the account that suits you best for advertising on Facebook. Remember that you can specify the account type only once. To do this, click the Billing and payment methods button in the advertising account menu.