Analysis of contextual advertising in Yandex and Google

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Contextual advertising requires constant financial investments, and often serious ones. And everything related to money should be as transparent as possible. No magic - only complex analysis, competent settings and quality content. If even one link gives in, there is a high risk of losing the entire advertising budget and not getting any financial benefit.

During the analysis of contextual advertising, traffic dynamics, campaign effectiveness, ad groups, use of keywords and poland consumer email list negative words, UTM tags settings, landing page quality, retargeting campaigns, goal achievement, CTR level, conversions and other metrics are assessed.

After conducting an audit, we will be able to answer the following questions:

how effective are advertising campaigns;
in which advertising system campaigns generate more leads;
which keywords and ads are most effective;
how to best use your advertising budget, etc.
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Analysis of communities in social networks
Social networks are a place for direct dialogue between business and the audience. Here, the company introduces itself, builds communication, gets to know its clients, receives feedback, and processes objections. With the help of social networks, you can understand what the audience lacks, what it likes or dislikes.

Social media audit provides insight into the demographic characteristics of the audience, its engagement (likes, reposts, comments, mentions), quality of posts, etc.

Based on this data, one can draw more in-depth conclusions, for example:

why some posts get more response than others, and how to use this to scale the results;
whether social networks have been chosen correctly for business promotion;
which social network works better and why;
how similar is the social media audience to the company's target audience;
whether the project goals are being achieved, etc.