Most used hashtags: which are the best for real estate agents?

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Hashtags have become a familiar language for most people. In addition to being popular, the tool also has a search and indexing function. Therefore, knowing which hashtags are most used is important to enrich your digital presence.

The keywords used on digital platforms accompanied by the pound sign vary according to the sector and the subject of the content.

And, of course, the real estate market has its own trending hashtags that can be used by real estate agents to highlight their content.

In this article, we will learn about the hashtags that are trending in 2023 and also give tips on how to find the most used hashtags for real estate agents. Let's go!


Tips for using trending hashtags
Creating content for social media can be a challenge for lithuania whatsapp data real estate agents. However, a good digital marketing strategy is essential to achieve good results, and content on digital platforms is part of this work.

Hashtags will help you better position your content in the sea of ​​information that is the internet. To do this, you need to carefully choose the most appropriate tags for each topic covered in the posts.

When choosing hashtags, some good practices can make your life easier. Check out some tips:

1- Search for hashtags on the platform itself

Digital platforms such as Instagram , TikTok or LinkedIn have a native hashtag search engine.

This means that you can search for the hashtag you want to include and check the number of posts linked to that tag.

This search may seem laborious, but it is quite effective in ensuring that your content is accompanied by good hashtags.

If you are going to publish content about a property in your city, for example, it is worth searching for the hashtag followed by the acronym of the city or state, and understand if it is worth including it in the post. For example.

2- Don’t pollute your content with too many hashta gs

The use of hashtags needs to be strategic. This means that you don't need to include multiple tags in your post, but only the best indexed ones that are related to the topic you are discussing in the publication.

It is common for people to think that, when it comes to including hashtags, the more the better. This is not true.

What matters is choosing the right hashtags, and avoiding the post becoming cluttered is also important for the experience of those who will be impacted by the content.

3- Use a hashtag generator
In addition to the social network's own search, there are several platforms that offer a hashtag generator.

Just search for the topic of the post and the websites will offer some good hashtag options to accompany the post.

Search Google for “hashtag generator”, and some website options will appear as results.

In any case, check how these hashtags are indexed on the platform you are going to use, be it Instagram or LinkedIn, for example.

4- Pay attention to the topic of the publication

Being consistent when choosing hashtags is essential. Avoid so-called “click baits,” disconnected tags used only to reach more people, and stick to the topic of the post.

It is common for content to use generic tags that are trending on social media as a reach strategy.

This tactic, however, is not the most appropriate, since you may reach more people, but not people who are truly interested in the topic of your publication.

Using hashtags linked to the topic of your content ensures that you will attract a more segmented and qualified audience, adopting a more assertive strategy.

5- Create your own hashtag

Creating a hashtag to strengthen your real estate brand , share with your community and even to group your own posts can be a good strategy.

When creating your own hashtag, it is important to take some precautions. Create something timeless and versatile that will not get “old” over time. The way you write and speak is also important.

Once you have created your hashtag, it is worth using it in all your posts and also in your Instagram bio, to strengthen your brand and bring together your content under this tag.