Why analyze competitors on trading platforms

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First of all, it is necessary to understand that marketplaces are a space:

where everything is in plain sight . As a buyer, you enter the site and see all available ads, product reviews and the seller's reaction to them;
extremely sensitive to trends and changes in user preferences;

The screenshot below shows philippines consumer email list the dynamics of demand for the book "The Master and Margarita" immediately after the premiere of its film adaptation in cinemas. The information field that accompanied the film generated a surge of interest in the original.

After identifying the audience's initial interest, sellers had six months to prepare for the main wave of sales. Those who did, thanks to one book in February 2024, increased their sales.

This is a clear example of how a trend influences users and motivates them to make a purchase, and how important it is for a seller to track trends related to their niche and take advantage of them in a timely manner.

Master and Margarita schedule.png

Image from the author's archive

with high and sometimes senseless competition. According to a study by the MPGO service together with Modulbank and the analytical service for marketplaces Shopstat, only about 18% of sellers on Wildberries have a turnover of over 1 million rubles , on Ozon even less - only 13.05%. All the rest sell for the sake of sales, take up places in the search results, including advertising, "inflate" advertising rates.