How to increase the opening rate of your email marketing campaigns

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Email marketing is one of the best ways to communicate or implement part of a company's strategy. For many years, sending a communication via email has allowed us, with just a click, to let hundreds or thousands of clients or potential clients know about the excellence of our services. However, sometimes we do not achieve the desired success.

The opening rate is essential to determine part of the success of this type of campaign. There are other factors that influence whether the campaign has the expected return, but the truth is that if the opening rate of the communication is too low, we are doing something wrong. Luckily, there are several tricks that we can implement to improve the opening rate of our email marketing campaigns.

The truth is that there is no magic formula to make our clients click on the email we just sent them. However, when this opening rate is so low, it is necessary to make sure that we are correctly carrying out cambodia number data some key guidelines during the campaign. It is important to keep in mind that the competition is tough and if we do not take these tips into account, we could lose a key advantage when offering our services or products. Of course, this applies to all types of email marketing campaigns , including the mass launch of press releases.

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How to increase the opening rate in email marketing
Review the content and build loyalty
Sending a communication should not be mandatory if it is not really necessary. You are not the only one who sends this type of email, therefore, users may lose interest if what they receive is not really relevant. This will cause the opening rate to drop over time , until it may end up in the dreaded Spam or the subscription to receive our emails is unsubscribed.

On the other hand, if users detect that the campaigns they receive are of interest to them, solve a problem or need they may have, or offer incentives, promotions and offers that they can use for their own benefit, the opening rate will greatly increase. In this sense, it is important to have carried out a good segmentation of the database in order to send them communications that are of interest to them, thus achieving trust and loyalty in our brand.

The subject must be shocking
If there is one thing that is certain, it is that the subject is the first thing that the subscriber will see in relation to the email that they have just received. To increase the opening rate, we can review this aspect since it is possible that we are not hitting the right note. The subject must catch their attention and stand out above all the emails that accumulate in our client's inboxes. One key thing is personalization, which will make our message especially addressed to them. Varying the subject with respect to other previous communications is a good way to attract attention. What we should avoid are capital letters throughout the text or overly exaggerated ways of attracting attention.

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Take advantage of “Moment Marketing”
Marketing is a term that refers to brand communication connected to the context in which its audience lives at a given time, such as an event, a happening, the place where the user is and even the weather and atmospheric conditions. Therefore, by integrating it with email marketing, we will ensure that the email is sent at the right time, so we will have a much greater chance that our audience will open the email thanks to the context in which it has been sent.

It is another good way to increase the opening rate of the campaign . In this sense, we must analyze whether implementing Moment Marketing in our email marketing strategy can be a good option for the products or services we offer. In rare cases, this will not be the case, since there are currently companies that work with this technology and many others that are betting on it.