Response: "How much is solving this problem worth to you?"
This open-ended question will get your prospect to reveal some important information about how much they value your solution. You can use that information to demonstrate the value that you’re providing and help them see that the price is justified.
Objection: “We have no money.”
If the “no money” thing were a true objection, they wouldn’t be talking to a sales rep. What they really mean is that they don’t have the money right now. The best way to counter this is to find out when the budget will open up and set a date to follow up.
Response: “Understood. When do you expect your bulgaria telegram data budget to open back up? If this is a problem worth solving, I’d like to follow up with you then."
Objection: “I need to allocate this budget elsewhere.”
With this objection, they’re telling you they have the money, but they’re not valuing your solution over other priorities within the budget.
The best way to respond to this is to go all in on demonstrating value. You can do this by reminding them of the pain that their problem is causing and how much value you create by solving it. Testimonials, case studies, or other social proof can help hammer this down. Alternatively, you can ask for real numbers and provide projections on how much time and/or money they’ll save.
Response: "According to my notes, in six months of using our product, you’d cut costs by $80k. How important is it for you to start saving that money now rather than later?"
This is another example where you need to get stronger at demonstrating value. They clearly aren’t seeing how your solution creates value, so your job here is to get super specific about how it will.
Don’t make the mistake of just repeating key product features—they heard you the first time, and saying it again won’t convince them the ROI is there. A strong case study, a referral from a product champion, or running their specific numbers and showing the projected ROI will help turn this one around.
Objection: “There’s not enough ROI.”
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