How and why to teach a copywriter? And is it realistic to teach a person copywriting?

[sumaiyakhatun29]

Copywriting - creativity or craft? Can you teach a person to write well? What should a good copywriter know? These questions can easily cause a fight between you and your digital friends than the "#isyourmouthcold?" that haunts all young parents.

But we don't want to baptize children, so let's discuss it.

Finding a copywriter is an expensive pleasure. Our statistics are as follows:

1 "hot" vacancy on leading job sites costs about 75 USD.

Very, very roughly, for one such vacancy, we receive 400 resumes from authors without usa rcs data specialization and 50 resumes from expert authors (doctors, technicians, financiers).

Out of 100 people, we test 10–20. Testing means that we spend time communicating, pay for editing and compiling the test by an editor, and respond to every candidate, even those who are not suitable.

At best, we start working with 1 author out of 100.

Of the 5 accepted authors, one remains after a month: someone is bored, someone has a hard time, someone constantly has their lights, internet, gas, water turned off... But that's a topic for another article.