How to measure the effectiveness of FMCG brand promotion

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How will we measure?

The correlation approach came to the FMCG industry from television. But the problem with this approach is that the first attempts are usually launched with a small budget. So it is difficult to evaluate the result. Accordingly, it is impossible to get the same result and correlation that advertising on television gives with a budget 10 times smaller than the budget of a television company.

The correlation story works. Many brands build their communication with the help portugal rcs data of YouTube coverage and banner advertising. They have already noted good cases on TikTok. This correlation is difficult to catch. But it is a classic that FMCG companies are used to working with and continue to interact with.

The conversion approach is suitable for a brand that is moving either to a marketplace or to a retailer. In this case, conversions can be measured.

The truth of life is that of the four strategies we discussed earlier, the largest FMCG brands usually use not one or two, but all four. In addition to them, there are other strategies that we simply did not talk about.