There are leads, but no sales: what to do?

[sumaiyakhatun29]

The team was faced with the task of increasing the inflow of traffic and conversions on the site. During the quarter, we worked with the client, and according to the results of the quarter, traffic on the site increased by a third, in parallel with an increase in the number of sessions and new users. Accordingly, the number of conversions increased. For example, the request “show phone number” increased by 84%, “buy a car” by 43%.

results

Marketing's successes, its high growth rates, did not affect the success of the sales netherlands rcs data department. You can make various theories about why everything is not working as it should. Or you can look at the numbers, certain scripts, work algorithms and figure out what went wrong.

Marketing Successes

The first thing we did was check the marketing component. We looked at how the goals were being worked out, how correctly they were entered into Bitrix, checked all the lead forms and realized that everything was working well.

Next, we looked at how leads are distributed across funnels, how funnels are configured, how many there are. If so, then there should be funnels by product, direction, primary, secondary, warm-up, return. If everything is fine with the funnels, then we next pay attention to the staff. We look for incompetent employees who can ruin the work of the entire marketing department.