If you said Apple store, you’re not alone

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Setting clear expectations and deliverables reinforces culture by providing a recipe for consistent execution and ensures everyone is focused and aligned on the things they need to drive the business forward. Goal setting also drives massive accountability between team members, leadership, and to ourselves. When goals are clear and *written down*, an almost magical social contract is established that keeps everyone focused and on track!

4. Foster transparency, visibility, and knowledge transfer
When people are reduced to cogs in a machine, they become disengaged and ultimately care less about their results. If you want to engage your team members and help them act with purpose, they need to understand the “why?” behind what they’re being asked to do! An easy way to do this is simply combining your requests for action with a brief narrative explaining the impact that action will have on the business.




For example, do you find you’re a broken record, asking finland telegram data your sales team to update their revenue forecasts on a regular basis? Sharing insights into what that forecast data is used for, and how those higher-level decisions impact them, will not only help them understand how the business runs, but the healthy dose of transparency and visibility will boost their engagement with the task and your team culture.

The key to nailing these behaviors is easy…practice! The more you find opportunities to inject these tactics into your daily routine, the quicker you’ll be on your way to building and reinforcing an amazing culture that gets results!If you wanted to buy an iPad, where would you rather go; a big box electronic shop or the Apple store?


Both places offer the exact same product for the exact same price.


Interestingly, when I ask people this question in culture workshops they say things like:

“Because the Apple store is cooler.”

“The staff there are friendlier and really know their stuff.”

“They take their time and answer all my questions.”