Question 2: How will SEO develop in the next 2-3 years? Do you see any trends or specifics?

[sumaiyakhatun29]

And if we talk about information topics, then here too it is becoming increasingly difficult to get traffic, because Yandex prefers its Zen and Q services and introduces more and more answers directly to the search results. Search is turning into an ecosystem that keeps the user inside, and searching through sites is no longer the main value, but just an addition.

I would not like to be in a situation where the search is carried out only based on the search engine's own information, and not on websites on the Internet.

And what about Google? The only notable innovation of recent years is EAT – a very important and correct step. Sites that have confirmed their expertise feel good, grow, which we have repeatedly checked on our own clients. But this does not cancel everything else that worked before – texts, links. Classics remain classics .


— SEO will shift, in addition to getting your site into the TOP-10, to getting into as many sources japan rcs data as possible that are already in the top.

The dominance of aggregators and marketplaces will likely necessitate the creation and promotion of narrowly segmented projects.

We are not the first to launch services for promoting products on marketplaces (Market, Ozon, SB) for clients. They also have their own SEO, albeit primitive (like in search engines in the early 2000s).

Question 3: How much does luck and fortune play a role in search engine promotion?