Let's think about how successful our client is

[sumaiyakhatun29]

I build a portrait of the target audience based on four characteristics:

Demography
Gender, age – let’s start with this. Marital status is not always important. For example, once we were preparing a video for a top manicure master. It didn’t matter to us whether the girls and women who could see this advertisement were married, but we strictly considered age from 18 years old. If the master accepts a minor, he may have problems – some manipulations with the cuticle are equated to a medical procedure.

Geography
Here, the region, city, or village where the potential viewer lives plays a role. Let's say we hong kong rcs data are looking for employees for a meat processing plant that produces pork sausage across the country. It would be strange to run the same advertisement in Makhachkala, where the main population is Muslims.

Social status
How educated they are, and how they value their income. It's logical that offering a premium product to a teacher with a salary of 17,000 would be an insult, and we would embarrass a successful businessman if we offered him chicken on sale.

Interests
I like to create portraits, focusing on the psychotype of the consumer. There are 6 psychotypes in total: careerist, philistine, innovator, intellectual, hedonist, imitator. Each of them has different values, habits, forms of leisure, and they are attracted to completely different things. These people will also hold their attention in different ways. This affects the timing of the video:

For the careerist who is always in a hurry, we use a concise 15-second advertisement.
The everyday person and the intellectual will cope with a one-minute video.
For other groups, we take the average value. According to the World Advertising Research Center, 30-second ads work effectively.