Why does a marketer need to calculate sales conversion?

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Online and offline sales conversion: simple formula + calculation example

If you have a product that your target audience needs, you have launched an advertisement, germany rcs data the traffic of users on your website or visitors to your offline point of sale is increasing, but the number of transactions remains at an unreasonably low level, it means that one or more stages of your sales are working inefficiently. To understand where exactly you made a mistake, you need to calculate the sales conversion rate. In the article , Olga Somova , editor of the Webpromo blog, talked about how to do it correctly and what sales conversion is.

Content:

Sales Conversion: Basic Concepts

Sales Conversion Formula

Optimal sales conversion rates



How to increase conversion: tools at different stages of the funnel

Sales Conversion: Basic Concepts
Sales conversion rate (CTR, conversion rate, CV) is an indicator of the number of leads that have converted into actual buyers. In other words, it is the ratio of the number of people who bought your product/service to the number of potential customers who “dropped out” of the deal at one of its stages.