Implementing an SEO strategy, studying the KPIs that help position our brand and carrying out an analysis of the results to check that our strategy has yielded results is not enough. We must be very attentive to Google updates and algorithm changes if we do not want our competition to overtake us in Google search results.
What was a perfect practice 10 years ago to improve the visibility and positioning of our site, no longer works and forces us to direct our efforts to different tactics that help us achieve it. Where before we positioned ourselves more or less quickly by resorting to, for example, link farms, automatic links or link exchanges, now we must try to have a well-programmed website, worked on at an SEO level and, of course, create valuable content. This task is essential in an SEO agency or in any company's SEO strategy.
Keeping up to date with the latest SEO developments is the sri-lanka phone number data only way to fully optimize your strategy, so take note of everything you shouldn't miss.
SEO news to take into account in your strategy
Position 0
This is not really something new, but it is something that websites need to exploit much more.
For some time now, Google has been displaying featured snippets above the first search result that immediately catches the user's attention. These snippets are known as 'Position 0' because they appear before the organic search results. Sometimes, the first result and the one featured by Google can have the same URL, so your page will appear twice at the top of the first page of results without having paid for it. According to a study by Moz, featured snippets have doubled in the last year and have increased by a factor of approximately 5 times since their launch.
To be included in a Google snippet, you must first appear organically on the first page of results and your content must answer the question asked by the user in the search engine. To achieve this, it is not necessary to be the first search result, since the same Moz study confirms that there are cases of snippets corresponding to results 2, 3, 4 and even 5 of the first page of results.