Scary stories of digital specialists: special edition

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In a dark, dark city, in a dark, dark house, in a dark, dark room, the dark, dark silhouette of a digital specialist is visible.

Sweaty, with trembling hands, he scrolls through the screen and reads truly terrifying stories from our experts. Just what you need to tickle your nerves on the eve of Halloween. Let's go!

Oksana Levchenko, Product owner at TAS Insurance Group

Oksana Levchenko, Product owner at TAS Insurance Group
No one is immune to scary stories in marketing. And they happen to specialists quite europe rcs data often. Especially when you hear from your clients: "Leads or life!"
A small mistake in two clicks, a wasted budget, poor-quality advertising, content, or tone of voice can produce both terrible and funny results.

When I worked in an online store, a large number of products were added to our site every day. Accordingly, clicking on the content manager cards was practically brought to automatism. But, as it turned out, not really. On the basis of this online store, there was an offline point of sale on the floor above. And suddenly one day, indignant store sellers ran to the marketing department shouting: “What is happening on our site?!”

As it turned out, all the prices on the site became ten times higher! That is, a product for 10 hryvnias suddenly cost 100. And imagine what happened to the prices of products for 1,000, 5,000 hryvnia.
We immediately began to analyze the latest actions on the site. And then I realized that just two mouse clicks were the reason for such a price increase. It's scary to think what the visitors who had time to see it thought, and what the analytics and bounce rate would have been. We quickly fixed everything and laughed at the mistake. But it would be scary to think what the price of the mistake could have been.