The three most popular video categories on YouTube are:

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Statistics are convincing: 70% of viewers make a purchase of a product belonging to a certain brand after watching content on YouTube. From this analytical data, we can draw a simple conclusion: if your company is just thinking about whether it should launch its product or services on YouTube, metrics will help you make this decision faster.

If you sell something, you definitely need a YouTube channel. It is obvious that the target audience of a product or service, approximately 70% of potential buyers, will search for information about these goods or services on YouTube. Therefore, either you talk about these goods as a seller, or someone else will talk about your product.

If we talk specifically about the experience of EVA, we have a very wide range of products. america rcs data It is obvious that most of the products sold in our stores have already been told to us - by manufacturers, perhaps other companies that are also involved in distribution and sales, by consumers.

But that doesn't mean they did it better, that our target audience definitely saw it. And if the customer watched the previous videos, did they learn about the best qualities of a particular product from them?

EVA has over 50 of its own brands. No user has talked about them on YouTube, so the company has to show its product itself.



Video with comments, i.e. video blog format.
Video reviews – where product reviews, so-called unboxings, are published
Videos in the style of practical and educational guides.
After analyzing the Ukrainian-language segment of YouTube, we noticed that the most popular channels were those that talked about complex and interesting things in a simple way.

For example, the channel of a physics teacher from Odessa became popular, telling a narrow target audience of schoolchildren about the laws, methods, and complex things when studying physics. Some video lessons received more views than there are schoolchildren in our country.

This is a case that can be used in absolutely any field, and it doesn't matter what you are promoting. It is important for people to watch reviews, hear comparisons, and receive feedback. The main thing is to find the right pitch and position yourself correctly.