Find Your Tribe and Understand What Matters to Them

[rifat28dddd]

Okay, I know you didn’t come here to listen to me rant about toothpaste.

Today, the coaching industry is larger than ever, with a market size of $5.43B in 2023. And with a relatively low barrier to entry, almost anyone can start their own coaching business.

Here’s the problem—with so many people offering similar services, how can you make sure your coaching business stands out?

First, don’t try to stand out by being:

The cheapest option
The loudest option
If you really want to stand out, you need to create core differentiators that are unique to you and can’t be easily replicated by your competitors.

Seem daunting? Maybe. But even toothpaste brands manage to stand out in a sea of options.

So, what can set you apart from other coaches? We talked to over a dozen successful coaches to see how they stand out from the crowd.



Core differentiators only make a difference if they matter to your audience. And really, how can you know what matters to them without talking to them?

Understanding what’s truly important to your audience finland telegram data is key to success for every business. And you have the best advantage: as a coach, you spend all your time talking to these people!

So, write down your findings. What makes your audience tick? What pain points are they experiencing? What specific areas of your coaching make the most difference in their lives?

With this information, you can build an ideal client profile—a set of criteria that helps you deeply understand your ideal clients.

How do you know who your ideal client is? Find the people you can really help.

Sefora Janel Ray, founder of Therapy to Thrive, says this, “In my experience as a therapist and coach, you don't REALLY need a differentiator if you are good. The biggest thing that can build a practice is being truly helpful to people.”