Contents:
Characteristics of the real estate industry on the web
Requirements and challenges
Local or global positioning?
Positioning the website of a real estate development company
FAQs:
Characteristics of the real estate industry on the web
The online real estate industry is characterized by the growing presence of companies that increasingly use the Internet as the main tool to attract customers and present offers. For developers and real estate agencies, the Internet is an ideal medium for promoting new investments, houses or apartments that can attract the attention of a wide audience, regardless of their location. As a result, most companies in this industry already have their own websites, as well as run profiles on social media, where they present photos and descriptions of investments, publish guides for customers or conduct dialogue with users.
Importantly, the online real estate industry is increasingly focused on mobile users, which forces companies to invest in responsive websites and applications that make it easier to browse offers on phones and tablets. The importance of virtual tours and interactive maps is also growing, allowing for a more detailed look at a property without leaving home.
Companies are trying to invest large sums in online marketing, especially in SEO and SEM activities, to increase their presence in the top positions of Google search results. The rapid development of this market is conducive to the development of tools supporting the analysis of customer preferences and needs, such as CRM systems and analytical tools that allow monitoring website traffic and the effectiveness of advertising campaigns.