Why it is important:
Relevance Signals: Mentioning the most important keywords improves your chances of appearing in related local searches.
Clear value proposition: Users immediately see if you offer what they need.
How to put it into practice:
Use natural language – avoid keyword stuffing.
Highlight strengths and specializations.
6. Inclusion in local business directories (Yelp, TripAdvisor)
What it is: Listing your business in trusted local directories buy email lists australia expands your online presence.
Why it is important:
Visibility: Being present in major directories ensures that users find you on platforms they trust.
Links: Listings often include a link to your website, which increases your authority.
How to put it into practice:
Claim and optimize listings on Yelp, TripAdvisor, and industry-specific platforms.
Add consistent NAP information, keywords, and categories.
7. Local citations from high authority websites
What it is: Citations mention your business name, address, and phone number on high-quality, authoritative websites.
Why it is important: