In the server-side container, however, I can load fewer scripts russian numbers and then manage the sending of different information to third-party tools. Data quality control : we can manage the information we send to different service providers by deciding what to send and what not to send. Greater security on the PII (Personally Identifiable Information) side: the credentials used by users who navigate our website have an additional level of protection because the information management no longer passes through the browser, but through the server.
server side gtm advantages
I can extend the cookie duration for users who use iOS systems as the server becomes a first-party context. Reduction of the impact of ad-blockers which, not infrequently, also impact requests sent to and from Google Analytics. As usual, not all that glitters is gold and therefore, the pros are also followed by several cons .
The main disadvantages of this solution concern the know-how in implementing the server instance on Google Cloud Platform or on AWS. Not everyone has this expertise and often the effort increases because it is necessary to refer to the IT department to which you have to explain the needs and reasons for implementing this solution.
There are server maintenance costs that vary depending on traffic volumes and the scalability of the service (we are talking about deltas that can go from €50 to €200/month but can also go higher. A cost guide can be found here ).