AdWords is the Google platform that allows the management of CPC (cost per click) or CPM (cost per thousand impressions) advertising campaigns. This means that the advertiser has complete control over their mexico phone number search advertising actions since they only pay for these tangible objectives.
More segmentation, more effectiveness
If there is one thing that makes AdWords stand out, it is its depth when it comes to segmenting the target audience that is likely to receive our advertising . Specifically, we can use four segmentation methods:
Keywords: Ads can be displayed on the Google Display Network based on a list of keywords that will respond to an analysis of target keywords that include the core of our business.
Topics: Our ads would be displayed on several pages on the network with the same theme: cars, travel, food…
Audiences: Based on demographic factors, interest categories or following the criteria of repeat visitors to our website ( remarketing ), that is, people who may have a greater interest in our advertising.
Placements : Unlike automatic placements (present in the previous methods) we can also establish managed placements so that we can choose which domains, websites or portals we are going to bid on. In addition, we can even increase our investment in those in which we are most interested in improving our visibility.
In the case of the industrial sector, the ideal is to have a high level of knowledge of our buyer persona . From this information, we can design a segmentation that allows our advertisement to be displayed on the websites of sector magazines and, in addition, in the profile of the client most interested in our business.