If the supply is equal to or greater

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Steps to investigate the market in general Determine the market area in the marketing feasibility study, because this determination is of great importance to produce an effective study that will greatly advance your project, on a wide scale, and then reach other areas. Ability to identify market trends, including economic, geographic, and competitive. Compare your project to other projects of a similar nature. Talk to others to learn more about the factors that contributed to the market's success. Studying the potential markets for the project, and the ability to segment them according to quality criteria, geographical criteria, educational and cultural criteria, or social criteria.


What is the definition of a marketing feasibility study, and band database how to prepare it? What is the definition of a marketing feasibility study, and how to prepare it? How to calculate the marketing gap The marketing gap is the difference between the expected total demand for the product under study and the expected total supply for the same time periods. than the demand, this indicates that the market is saturated, and therefore there is no room for producing more of this product. In this case, it is necessary to stop at this stage and not complete the following stages of the feasibility studies, because there is no marketing opportunity that requires its completion unless there is a competitive advantage in the new product that is not available in the current products, such as a technical, price, promotional or distribution advantage that leads to expanding the size of the current market.


However, if the difference between demand and supply appears positive, this means that there is an opportunity available in the external environment, but this does not mean that the project must be implemented, as this gap may be so small that it is not worth establishing a project to fill it. On the other hand, the demand gap may be large and represent a marketing opportunity that prompts those conducting the study to make a decision to establish the project, enter the market, and continue the feasibility studies, taking into account that the project does not cover the entire available marketing gap; Because other investors may think of filling part of the gap, or existing projects may be expanded to produce the same product, thus increasing supply and reducing the size of the marketing gap.