How Can You Make a Lead Magnet Effective?

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Focus on the pain and the desire with the title of your Lead Magnet.

You should also be using the power words and triggers you uncovered from the earlier research stage too.

Don't get into the nuts and bolts of what the Lead Magnet includes.

You don't want to reveal everything here.

"Focus on the pain they have, the fact your Lead Magnet will help solve it, and how they get it."
If you try and explain its contents too much, they will assume hong kong number data they know what it's about, and not even bother getting it.

You also need to be mindful of the way you deliver the Lead Magnet.

Is your audience more used to seeing video content, written information or audio files?

Don't do it a specific way just because you think it's cool, "current" or easier for you to do.

"Fit your delivery mechanism to the wants and desires of your audience."
Different Lead MagnetsThere are plenty of free tools out there, when it comes to actually creating your Lead Magnet.

You can use Audacity to create a free audio file.

There are lots of PDF Creators to create reports (or you could just "Save As PDF" using MS-Word).

And Techsmith has a great, screen recording software you can use to record what you are seeing on your screen.

Easier still - just hit RECORD on your smartphone and make a video, IF, this type of content is something your audience is used to consuming.