Simple! An SEO optimized website will use search terms as keywords in its content so that when Google sees the use of those keywords, it is able (using its identifiers) to determine whether that website is relevant or not.
What are the benefits of SEO?
SEO is not just about benefits, but should be considered a afghanistan whatsapp number database fundamental basis for digital campaigns. Why? Because even the best-built websites are useless if no one finds them. Also, unlike other types of digital marketing, basic SEO happens naturally, meaning you don’t need to set aside a budget to make it work.
While SEO should be a fundamental part of any digital campaign, I use it to achieve very specific goals:
Direct marketing to interested potential customers
Increase traffic to your website
Increase e-commerce sales
Create brand awareness
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is less technical in its approach, but still requires a bit of finesse and a budget to manage in the medium and long term. This type of online advertising uses paid media to promote your brand, products or services on search engines like Google, mainly through the Google Ads platform.