Tracking scripts will be blocked by Safari

[samiaseo222]

New features for developers were presented at Apple's WWDC 2020 conference. Among them are macOS Big and iOS 14 as well as developments relating to data protection. Apple also plans to strengthen security and confidentiality and increase the speed of Safari. To do this, it will block the various trackers that collect data on Internet users. Users will thus be able to see the trackers activated and those that are blocked at the website level.

A first-party cookie is set by Google Analytics and is used to assess the audience of a website. However, the tracker also has cross-domain tracking functions, which is why this Google Analytics panama email list cookie is placed in the list of cookies blocked by the ITP service. According to initial tests, data transmissions are not blocked as long as it is used as a first-party cookie. This nuance is important and should be indicated more explicitly at the ITP interface level.

The brand certainly did not say clearly that it intended to block Google Analytics, but some images have allowed us to learn more. Screenshots of images from the conference and present in the visuals that Apple provided to the press indicate the list of trackers neutralized by Safari. In this list we can clearly see Google Analytics as well as other scripts like Amazon, DoubleClick, Optimizely, etc.

With these measures taken by Apple, the surface area exposed to browser fingerprinting attempts is significantly reduced. Similarly, there is a reduction in the risk of attacks via third-party requests as well as a blocking of forms of tracking. Finally, the recording of any third-party cookies will no longer be possible.