Xandr: Pioneer of segmented television accessibility on the French market

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This recent progression will align with the evolution of segmented television in France, already well integrated into French homes. During the first quarter of 2022, 5.7 million homes were eligible, a figure that is constantly increasing and reached nearly 7.1 million at the end of 2023. This expansion of segmented television is beneficial for the major players in French television, allowing them to accelerate marketing and refine their digitalization strategy.


Key players engage with Xandr to democratize programmatic
Altice Media, France TV Publicité, M6 nigeria email list Publicité and TF1Pub have recently taken decisive steps by partnering with Xandr to accelerate the adoption of programmatic in the French market. This strategic collaboration aims to offer advertisers, as well as Digiperf, simplified access to premium inventory from French networks, opening up new perspectives in the advertising landscape.

This alliance between Xandr and these major market players reflects the growing importance of programmatic technology in the TV advertising industry in France. By joining forces, these companies are working to make TV advertising more efficient, transparent and accessible to a wider range of advertisers.