No one doubts the power of social media today. Sites like Facebook, Twitter and apps like Instagram and Snapchat are present in the daily lives of millions of people and are already an indispensable part of digital marketing strategies.
Having a Facebook fan page for your project or company is almost as important as having a blog or website. After all, more than 1 billion users log in to the most used social network in the world every day.
However, keeping a page up to date requires some planning and prior knowledge. Posts must be designed to achieve a good conversion rate and generate engagement.
In order to achieve the objectives mentioned above, there is whatsapp philippines one essential aspect to be observed: the publication schedule.
Ultimately, an efficient content marketing strategy , with relevant and well-produced materials, fails to generate the results it deserves if they do not reach the audience at the right time, right?
It's worth remembering that 75% of your engagement happens in the first 5 hours of posting going live, meaning the importance of choosing the right time to post is even greater than you thought!
Read on to find out the best times to post on Facebook, the best types of posts, and how to best promote your content.
Come on?
What is Facebook's peak viewing time?
As with any relevant question, there are several studies on the time interval with the highest engagement for Facebook posts, and there is also a lot of disagreement on the matter.
We made a list of the main investigations for you:
Sprinklr:
According to this research done in Brazil in 2015, the days with the highest Facebook audience are Tuesday to Thursday from 11am to 5pm. The revenue starts to increase from 9am and, on Sundays, there is a small increase from 8pm to 11pm.
QuickSprout:
According to research by Neil Patel, the days that generate the most engagement on Facebook are Thursdays and Fridays. The best time to get the most shares is 1pm , and for clicks, 3pm. A broader suggestion for times would be between 9am and 7pm.