While “$1 per 1,000 views” used to be the norm, times have changed. As the YouTube algorithm has evolved, so have the Partner Program and ad policies. For example, the platform has explicit cyprus b2b leads restrictions for advertising on YouTube Kids. Many major ad categories and targeting features are removed from videos intended for children.
You’re essentially looking at a numbers game regardless. You need to be earning thousands (or millions) of views per video to see any meaningful revenue.
Positive word-of-mouth
The greatest influencers are often our co-workers, family members and friends. That’s what makes positive word-of-mouth recommendations so powerful.
It’s not uncommon for brand loyalists to sing the praises of their preferred business, and their love isn’t restricted to casual conversations either. Digital word-of-mouth recommendations are also common, and can look like:
User-generated content
Positive reviews
Brand ambassadorship
Tolerance for price changes
Inflation. Supply chain issues. Market headwinds. Price changes are often the outcome of several contributing factors that businesses have little to no control over.
If yesterday’s price simply can’t be today’s price, brand loyalty can be a helpful buffer against price sensitivity. This allows brands to adjust pricing to maintain profitability without losing their most loyal customers.
Social media shout-outs and praise
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