Minutes or Less! Strategies for Increased Candidate Engagement

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How well is your corporate recruitment website capturing the attention and engaging the best talent in your market? In today’s war for talent, one thing is for certain – your career website needs to be optimized so that it does a great job of reeling in top candidates.

According to a recent report from Peoplefluent, a talent management software firm, you only have approximately 6.48 minutes to make a positive impression on the top talent out there. Based on real-time Google Analytics that focused primarily on visits by job seekers to all the career sites they power for the entire year of 2013, there were some surprising behaviors noted by this study. These included:

The top day of the week that job seekers visit career websites is Tuesday, followed by Mondays

53 percent of new website visitors check out the career portal vs. 47 percent who return later

Internet Explorer is the most popular web browser candidates use to search for careers online

Today, 15 percent of job seekers access career websites via their mobile slovenia phone number library devices and smartphones (as compared to only 3 percent in 2011)

Not surprising, most job search behavior occurs between the hours of 8am and 4pm daily (Passive candidates who are looking for work while they are employed?)

Obviously, as a professional in recruitment, you will want to find ways to maximize the effectiveness of your career portal. The idea is to increase candidate engagement in all formats. This serves a couple of purposes. One being the ability to keep the interest of any potential candidates for longer periods of time, since the above survey indicated most visitors spent less than 7 minutes browsing the company website. Second, because you want to make it easy for job seekers to easily find the jobs that they wish to apply for using smart career application systems.