The importance of short content in emails

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Taking it a step further, you can compare results for different customer segments to see if they behave differently. The same goes for comparing CTORs of new and existing customers. If your message is content that your subscribers have seen before, the CTOR will likely be lower for that group. What is a good click-to-open rate? It's hard to say. Ideally it's . But that’s unlikely—unless you offer something in the first email and the recipient has to take action to get it.

Note that some subscribers tend to open overseas chinese in canada data all the messages they receive because they can't stand having unread emails in their inbox. This is a problem because despite opening your email, they may not read the message or be in the mood to buy. Free Guide to Ways to Improve Your Email Marketing Metrics In this guide, we’ve gathered ideas on how to start optimizing your email marketing campaigns for higher returns. Download Guide What is Conversion Rate? Conversion rate shows how many people took action on your message.

How to calculate conversion rate: Conversion rate = (number of actions / number of emails sent) * Why is conversion rate important? Conversion is critical, but not without its problems. The challenge is how to define conversion. It can be anything you want. How many times has someone placed an order on your website, signed up for a webinar, or visited a landing page and filled out a form. So it's different for everyone.