4 main types of micro-moments – discover their potential

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A type of micromoment Example of action User expectations
I want to know User types "How does smart TV work?" Quick response and content .
I want to do Looking for "How to fix a faucet step by step" Video guide or article.
I want to buy Checks out "Best Sports Shoes 2024" Instant offer with reviews.
I want to go I type "Electronics store near me" Store location and opening hours.
In each case, the user expects useful information in real time . Therefore, the marketing strategy must be adapted to the needs of the moment - it is micro-moments that determine purchasing decisions .

Micro-moments are a chance to capture a user exactly when they need it. Brands that can answer consumers’ pressing questions at key moments gain an advantage. Google Analytics and user behavior analysis are the foundation of an effective strategy in this area.


Micro-moments have been divided into 4 main types , which correspond chinese overseas british database to different user intentions at a specific time. These are the moments that have a key impact on purchasing decisions and user choices.

“I want to know” moments – getting information
In these micro-moments, the user reaches for their smartphone to learn more about the topic they are interested in. This is the initial phase of the customer journey , in which:

He is looking for answers to pressing questions .
I want to review details about a product, service or topic.
Example:
A user types into Google: "Which LED TV should I choose for up to PLN 2,000?"