Clarifying your current location and destination

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An SEO analysis will give you a clear picture of where your site is now and where it should be heading.

Your current location refers to the status of your company's SEO efforts and content.

In order to reach the destination, a comprehensive evaluation is conducted on internal improvements to the website (technical SEO, part of internal SEO), inbound link acquisition (external SEO), the quantity and quality of content to be produced (content SEO, part of internal SEO), etc., and then the SEO goals that your company's website should aim for in the future and the direction of the measures to be implemented are determined .



By clarifying your current location and destination, you peru mobile phone numbers database can gain the following benefits when working on SEO measures for your company's website:

You can implement SEO measures efficiently and without strain or waste.
Plan and budget for SEO strategies
You can measure the effectiveness and ROI of your SEO efforts based on data.
How to analyze your SEO
The SEO analysis process is carried out in three steps:

Research and visualize target users
Research your competitors
Determine the success rate of your website
1. Research and visualize your target users
First, clarify the search user profile and search needs of the target users of your site. This is the most important step in SEO analysis.

By researching and visualizing your target users, you can determine whether the content on your website meets their needs and how to improve it. If you are just starting to create content, this will solidify your production policy and allow you to create content for your target users without wavering .



The methods for researching and visualizing target users have been described above, but be sure to pay attention to the following points.

Set up a persona
Focus on the persona aspects that influence content creation
Search needs are a deep read into actual and potential needs
Consider the situation the user is in when searching
Think about what kind of content you can provide to satisfy your users.
Set the user's status after visiting your website
2. Research your competitors
When investigating competitor sites, we investigate from both the internal SEO (technical SEO and content SEO) and external SEO perspectives. Here, we conduct visual checks and data analysis using marketing tools.

When investigating the SEO status of competing sites, make a comprehensive assessment of both the competing pages that rank highly for SEO keywords and their website as a whole.

Content research with competitive page analysis
Content research involves analyzing the type, content, and structure of content on pages that are currently ranked highly for the SEO keywords that you want to target on your website.

This is a necessary step to learn which pages search engines rank highly and identify areas for improvement and differentiation for your own site.