How cool would it be if companies fought side by side with people for issues that are close to their hearts and that they may also have an interest in?
It is effective. Because with more you are stronger. It is fun. Because you can really change something. And it is also good for your company, because you position yourself as an ally. You show that you share the same values as the people with whom you are working together for the same goal.
And it is easy to do. Choose a topic that is close to your heart, that fits your business. Find the people who agree with you and get them on your side with a great campaign, to create change together.
That’s the lesson that companies can learn from political campaigns. Stop focusing solely on sales, lobbying, and communications that are only focused on sending. Instead, try to go for campaigns that create a stronger bond, by fighting togeth
In early January, Facebook implemented changes that reduced the organic reach of pages . This can pose a difficult challenge for non-profit organizations. The Danish Cancer Foundation has good experiences with organic reach. In addition, social media gives the organization the opportunity to continuously develop and refine its content strategy. To do this, they use the input they receive directly from the community. In this article, you can read for inspiration what the Danish Cancer Foundation does on social media, including via Facebook Live.
The Danish Cancer Foundation defines its philippines whatsapp number free strategy around the principle: 'communicate with the community and not to the community'. As a social media broadcaster (broadcasting via Facebook Live), the organization has the overarching goal of sharing authentic content. They do this with the stories of their followers and patients .
Community first
How do you arrive at such a community-first approach for your social media strategy? It requires a clear process. You start by identifying genuine stories, and then strategically publish them on the channels where your audience is present and active. The Danish Cancer Foundation regularly takes a step back in this. The community is given the opportunity to tell their own stories, without this being immediately acted upon. Together with the experiences of patients , the content becomes even more relevant.
Community Danish Cancer Foundation in figuresWith this authentic content and a clear strategy, the Danish Cancer Foundation effectively reaches its target group on social media. They also get to know their online community better, by monitoring the activities on the different channels. Following the social media performance and comparing results makes it possible to identify the content that works best. This in turn allows you to respond to the interaction with the community.