Use social listening to identify trends

[fomayof928@mowline]

For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing. They can also browse additional suggestions in the drop-down, like #digitalmarketingtrends or #contentmarketingexperts.

Screenshot of LinkedIn search bar of a user searching for hashtags.
Clicking on a hashtag lets you see related content and denmark b2b leads gives you the option to follow users who create discussions surrounding the topic.

Monitor conversations and posts in your industry, especially involving thought leaders and influencers, to spot trending topics. Note the hashtags these people are frequently using in their discussions.

Use a social listening tool like Sprout Social to keep an eye on specific topics and keywords.

Example of a social listening topic summary including: total message volume, positive sentiment, unique authors, engagement and impressions.
A big advantage of using Sprout is you can also identify popular hashtags being used on other platforms and then check whether they’re worth following on LinkedIn.

Use ‘Followed Hashtags’ to find more related hashtags
The third way to find relevant hashtags is to look at the ones you’re already following. On the left side of your LinkedIn feed, you’ll see a list of followed hashtags (right below Groups).

Screenshot showing how to use Followed Hashtags to find more related hashtags on LinkedIn.
Click on Followed Hashtags to view suggestions for related hashtags you might be interested in.