Describes who you are and what you do

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And yet you still receive business newsletters. Here’s the thing. Inboxes have become complicated enough to detect the emails you want to receive without you whitelisting the sender. So whitelisting isn’t the best use of the preheader. You are better off focusing your energies on crafting an irresistible welcome email. Once subscribers engage with your first email, future emails won’t get stuck in the spam folder. Your deliverability rates will go higher.

A good welcome email: urges subscribers to chinese overseas africa number data open it asap. Appreciates the subscriber for joining your list. Sets the tone for the user’s relationship with you. Quickly establishes rapport with subscribers. Spells out what to expect in the coming days. Gives instructions on how to whitelist you. Delivers the promised information. Since welcome emails have insanely high open rates, once you get your foot in the door you are guaranteed your audience will see forthcoming emails.

Mistake : too many links most people read emails on mobile devices, remember? Have you ever tried clicking a link on your phone? It can be quite a challenge, to put it mildly. According to an mit study, the average width of an index finger is to cm for most adults so tapping on a pt font can be frustrating. It gets worse. In a pioneering study on how users hold their mobile devices, ux matters revealed that of phone users touch their screen only with the thumb, the fattest finger.