Marketing automation and workflows will help us take a step forward in our strategy and attract customers to our database. In this post we will see examples of workflows designed for B2B that you can create in less than 30 minutes and that can help you with your sales.
Inbound Industrial Marketing
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Table of contents
1. Help potential customers take the final step
2. Activate inactive leads
3. Internal emails
1. Help potential customers take the final step
Trigger: Lead visits contact or quote request page, but does not complete the request.
Objective: Lead completes the request.
This workflow is very common in B2C, where we are used to receiving emails when we abandon the shopping cart. In B2B, this formula can also help you. If one of our leads visits our quote or contact page but does not complete the action, they may need a little push.
It's a good idea to activate a workflow in which our lead receives an email find owner of cell phone number free philippines from the sales team encouraging them to contact us and reminding them of some of the great projects we have carried out in their sector.
how-to-get-blog-leads
2. Activate inactive leads
Trigger: Leads that are not interacting with our content but have previously shown interest.
Objective: Reactivate our leads.
We're sure there are some leads in our database who were interested in one of our products or our company, but suddenly they're not interested anymore. What happened? Maybe they loved your product or your services were exactly what they were looking for, but maybe it wasn't the perfect time.
Send them an email to remind them you're there. Are your services or products seasonal? Perfect! Send an email before they close quotes offering them a free demo, a special offer or an express consultation. This workflow can help you get clients, but it will also be useful for cleaning up your database.