6. Targets niche audiences to amplify reach

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Influencer marketing gives you the chance to target niche audiences in a way that feels natural and genuine while exploring an untapped market. A targeted approach ensures your marketing efforts latvia b2b email leads don’t just cast a wide net but are strategically placed where they will make the most impact. It means more efficient use of resources and a higher probability of conversions.

The benefits of influencer marketing execs care about
The way consumers view brands has changed. The Index shows 25% of consumers identify brand memorability with strategic collaborations involving content creators and influencers. It’s all about authenticity and relatability.

The benefits of influencer marketing not only enhance customer experience and your organization’s profile but also offer additional advantages that attract the C-Suite’s attention. Here are five benefits execs want to see.

Improved customer retention
Acquiring new customers can cost five to 25 times more than retaining existing ones. Influencers can alleviate this cost by using their reach to turn one-time buyers into lifelong champions. They also provide unique upselling or cross-selling opportunities. This approach maximizes CLV and ensures a steady stream of repeat purchases and brand advocates.

The 2023 State of Social Media Report also reveals that 94% of business leaders use social media data and insights to build brand reputation and loyalty. This can be instrumental in building online communities where consumers can come together to connect and learn.

Productivity app Notion uses Easlo to build a community for the brand to this end. Thus, reinforcing the product’s value in customers’ minds.