3 institutions leading a masterclass on TikTok for higher education

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Recruitment programs, college brochures and campus croatia b2b leads tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must.

There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. Our report also reveals 80% of alumni organizations agree that social media has the most impact on engagement. And 41% of school officials can directly attribute increased enrollment to social strategy.

We spoke to several institutions including Massachusetts Institute of Technology, Bowling Green State University and Ohio University to discuss how they navigate challenges and their tips for building a presence on TikTok. In this article, we’ll also show examples from these colleges and universities leading the way on TikTok for higher education.

1. Massachusetts Institute of Technology (MIT)
MIT has mastered the TikTok niche. Whether it’s showcasing a robot solving a Rubik’s cube in .38 seconds,

A TikTok video by MIT showcasing a student developed robot that can solve a Rubik's cube in record-breaking time.

Or giving a behind-the-scenes look at student life, the prestigious institution does an excellent job of balancing different types of content to appeal to various audiences.