The ultimate goal of content marketing is to increase sales.

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Especially in B2B, the key evaluation indicator for content marketing is how much it contributes to sales . Therefore, the key is how to connect the leads acquired through content measures to sales.

It is important to provide appropriate content tailored to the lead's situation and encourage them to make a purchase. For example, to a lead who has requested information, you can provide content that highlights the features and benefits of your products and services, and to a lead who is still comparing products, you can provide content with track records and case studies to increase trust in your company.

Depending on the product or service, or the company structure, it may be more efficient to immediately hand over the leads to sales in order to increase sales. This should be determined list of lebanon cell phone numbers comprehensively based on the number of leads, the company structure, other sales sources, etc.

There are many different methods! Types of content marketing
When implementing content marketing, it is important to choose the most appropriate method based on your company's strengths, the characteristics of your products, and the media exposure tendencies of your target audience.

Here we will take a closer look at the main types of content marketing, their characteristics, and how they can be used.

article
Article content on owned media and curated media is compatible with SEO strategies and is effective in attracting search traffic.

In addition, specialized commentary articles and problem-solving articles are also useful for gaining trust and inducing offers. It is particularly important to keep in mind the target persona and provide original articles that differentiate you from your competitors.

Social Media
Posting content on social media such as X, Facebook, and Instagram can reach a huge number of users.

Another feature is that it is easy to implement measures to promote dissemination, such as collaborations with influencers and promotions using hashtags. Identify the media usage trends of your target demographic and select the most suitable SNS channel.

Newsletter
Another effective approach is to regularly send content via email newsletter to customers who are already on your potential customer list.

In addition to providing article updates, we also recommend providing special content exclusive to the newsletter. You can also personalize the content you send based on the user's attributes and behavioral history, allowing you to deliver content only to those who need it.

White Paper
By providing useful information that helps solve problems in the form of white papers, you can acquire leads and nurture them.

Especially in B2B business, white papers are a great way to promote the advantages of your products and services. Provide highly specialized content that utilizes your company's know-how. White papers are also useful for sales.

movie
Video content on YouTube and other sites has a strong visual and audio impact and is easy to remember. Product demos and how-to videos can fully appeal to the appeal that cannot be conveyed by words alone.

Short videos have also become increasingly popular recently. Using Instagram's Reels feature or TikTok to spread your videos quickly is an effective strategy.