Design an industry-leading social media campaign

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20. Take care of yourself
Social media burnout is real. It can be easy to get caught up in campaign prep, but working yourself too hard will lead to creative blocks.

How to do this: Take a break. Move around your space. Take a belgium b2b leads walk around the block. Try a yoga class. Do whatever it takes to reinvigorate your brain so you can create your most successful campaign yet.

Running outstanding social media campaigns requires incorporating insights from across your organization and applying them to build compelling, attention-grabbing content.

With this guide, you will be prepared to conduct meaningful research, design creative content and report on metrics that demonstrate impact—the essential steps for building a successful campaign.

For an extra leg up, we designed a social media campaign brief template to help you stay organized, launch on time, keep your brand on budget and align with stakeholders. Or check out our full list of social media templates.


If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together.

Once it locks into place, you’re left with a more complete picture of consumer needs.

When searching for your company’s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes.

The tool that takes your team’s efforts to the next level is out there. Keep reading to find out what you need to know when choosing an enterprise social media management software.