The most important LinkedIn metrics to track

[fomayof928@mowline]

LinkedIn analytics tab that shows details organized into Content, Visitors, Followers, Leads, Competitors and Employee Advocacy.
You can dig further to see detailed metrics and trends.

Step 4. For a quick overview of the last 30 days, see the italy b2b leads snapshot on the right side of your feed.

Note: You must be a page admin or have “analyst” access to track analytics.

Having access to so much data can get overwhelming. But you don’t have to fixate on each metric you see. Use your goals to know which metrics need your attention and what they mean for your business.

Below are some key LinkedIn analytics metrics marketers should know about.

Visitor metrics
LinkedIn visitor analytics help you learn about the people viewing your company page on the platform. These people are not necessarily followers or customers, but they’ve shown some level of interest in your LinkedIn presence.

Page views: The total number of times your page was viewed during a specified date range. This metric includes multiple views from the same user.
Unique visitors: The total number of unique users that have viewed your company page. This number excludes multiple visits from the same user, which makes it a good indicator of how many people have shown interest in your profile.
Visitor demographics: This section shows who’s viewing your company page. You can filter this information by location, industry, job, company size and seniority.