Make sure your off-page SEO is working well

[sharminakter]

Yahoo! is perhaps one of the largest platforms that commonly syndicates content from other sources.

You may also have considered syndicating your content with other publications to increase your reach and readership.

But how can this be considered an off-page SEO tactic?

Let's see what Google says about it :

Be careful when distributing your content: If you publish your content on other sites, we will always display the version that we deem most appropriate for users for each given search, which may or may not be the version you prefer. However, it is helpful to ensure that each site where your content is distributed includes a link back to your original article. You can also ask those who use your distributed content to use the noindex tag to prevent search engines from indexing their version of the content.

Syndicated content is often not indexed by Google for obvious chinese student data reasons related to the fact that it is a duplicate of the original. But that doesn’t mean you should always avoid it.

Content syndication can help amplify your content. More eyes on your published work can have a positive impact on brand signals, even when URLs are canonicalized to the original.

You can't ignore off-page SEO these days, and it's essential to recognize that it's about more than just link building.

Off-page SEO has shifted from a focus on generating signals that impact ranking factors to a focus on optimization, content creation, and ranking on search engines other than Google.

Think brand first, and your off-page SEO is much more likely to make a real difference to your online presence.