The intricacies of building a selling online store

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Complete methodology for building a selling website
Selling website
Selling website
Evgeniy Letov
“Usability in e-commerce is being informed every second, ease of all actions and constant tips in small details” — Aidem, Alexander Kutsenko.
A great presentation on how to make an online store correctly. Any site. The goal is applications. Each element of the site or user steps along the way are described in detail and with examples: Transition from search → Product listing → Product card → Cart → Checkout → Post-processing.


161 slides. Reading time ~10 minutes.

Create a lightweight grid of products in the listing.
Arrangement of convenient filters. Creation of shareholder phone number data for promotion and convenience.
Selling goods directly from the listing.
Registration of purchase of several goods. Or one.
The correct product card. Beautiful and with examples. According to the report " Six steps to building a selling website or a recording of this webinar.
A clear basket that won't be "abandoned".
Demonstration of "checkout goods" and accessories.
How many steps to place an order and how.
Post-sales processing – social networks, reviews, newsletter subscription.
How to make a page with a promotion and special offer.
Presentation "Usability of Internet purchase" (2 parts)