How to get into the visibility zone
Search engines Yandex, Google, Yahoo, Baidu, Seznam, ex-Rambler, ex-Mail.ru offer entrepreneurs 2 ways to be in the user's visibility zone - getting into paid search results and getting into organic free search results.
Search results are divided into 2 parts - paid and free
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Paid search results
The sites in the hottest visibility zone, in the red top left, are contextual advertising on the search. That is, advertisements that are linked to a search query and are shown only when you click the "Find" button. These advertisements are marked with "Advertisement" or Ads signs.
If the user likes the ad text, he clicks and goes to the landing page. The cost of the click is debited from the advertiser's advertising account. The advertiser gets a hot target visitor.
The higher the ad, the more clicks it gets. Here's the ad position formula:
Ad Position Formula
The advertiser who has the highest bid ($) or the highest click-through rate (CTR) will have a higher ad position (Pos). The quality factor (k) has little weight and is not considered.
The formula for the ad position is known and open. It is used both in contextual advertising in Yandex or Google , and in targeted advertising on VKontakte . To be in the visibility zone, the advertiser increases both the bid per click and fights for the attractiveness of the ad text, that is, for clickability.
Knowing the formula, it becomes obvious why, for the query "plastic windows Yekaterinburg", in contextual advertising on the search, the site sweedom.ru is in first place, and white-okno.ru is in second place. The site sweedom.ru is ready to either pay more per click ($), or its text is clicked more often (CTR) than the text of the site white-okno.ru.
Organic free search results
Below the contextual advertising are organic free search results. They are job seekers phone number data called organic, natural results, free results.
The sites found here do not have the "Advertisement" or Ads sign. Clicks on such sites are free. Neither the advertiser, the owner of the found site, nor the user pays anyone anything for these clicks.
The Yandex and Google visibility studies show that a huge portion of clicks are distributed among free search results. In addition, some users prefer to click only on organic results, ignoring advertisements.