SMS Data Privacy Under GDPR: Best Practices Unveiled

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The European Union’s General bulgaria whatsapp number data Data Protection Regulation (GDPR) has permanently changed the marketing landscape the world over – and SMS marketers need to pay close attention to ensure they are 100% compliant 100% of the time.

GDPR compliance is nothing short of essential, as being found to be in violation of the rules can lead to huge fines and ruinous consequences for your business.

As an SMS marketer, you may have already gone through the hard work of identifying your target audience and capturing their phone numbers. You may have already strategized your campaign, and even crafted the copy for a string of SMS messages for every lead and customer in every stage of the sales and marketing funnel.

But, before hit send on a single one of those text messages, it is paramount that you review your campaign and confirm without a shadow of a doubt that you are absolutely GDPR compliant.

We don’t mean to scare you. And in fact, there’s no reason whatsoever that you can’t launch highly rewarding SMS marketing campaigns and win lots of new customers for your business. Indeed, SMS marketing is an extremely powerful channel. Recent figures from Grand View Research reveal that the US SMS marketing market is growing at a CAGR of 20.3% from 2019 to 2025, when it will be valued at $12.6 billion.