OTA platforms such as TripAdvisor also function as an online community platform

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When users make a booking through the platform provided by the OTA, the OTA will charge a fee or commission to the travel company. On the consumer side, they only have to pay the price that has been set. There are no price increases. The role and function of OTAs is increasingly gaining ground among users as they are able to provide good services while making it easier for users to find and book hotels .

where users can discuss with other members about holiday experiences, holiday bc data malaysia tips, reviews, feedback and more. If any member has a question related to a holiday destination, the member can ask a question and there will be an expert advisor who will answer the question. From time to time, OTAs also offer discount promotions that are sometimes cheaper than booking directly with the hotel. Users who are in the "price hunter" category will definitely like promotions like this.


Individuals who run small-scale accommodation businesses also benefit greatly from OTAs. When they advertise their businesses through this platform, they can indirectly gain access to a fairly large OTA user database. How do OTAs play a role in the tourism industry? This Online Travel Agency platform actually has many services for the tourism industry. (1) Easily find accommodation according to specific criteria The services provided by OTAs can help make it easier for customers to find and book accommodation that meets the criteria desired by the customer.